Digital Marketing
Humble beginnings
Redprism came a long way intending to ‘Transform the Career and Lives’ of the individuals in the competitive world and up skilling their career, and creating a balance between the learning and implementing the real-time cases in education and achieve the dreams.
Digital Marketing
What is Digital Marketing?
Digital Marketing is Promoting business or services on different digital devices and Platforms like Search Engines (SEO), Social Media, Email marketing, Display and Video advertisement and Mobile Marketing by using the Internet. It’s also called Internet Marketing/Online Marketing so it’s easy to Promote Products or websites to generate Traffic, leads, and sales through Online Campaign Promotions.
Why Digital Marketing?
Digital Marketing is one of the booming sectors in the present digital world. It plays an important role in every marketing field such as PR, Media and Communication. According to the recent strategic surveys, marketing professional with proper digital knowledge and certified can expect significantly higher pay scale and designation. For your better future we at REDPRISM train you and brush up your skills by our expertise training professionals. We are the best Training institute in Noida. Social Media and other Social networking platforms are emerging day by day in the world of Digital Marketing. Digital Marketing platform opportunities are reaching to the sky as per higher demand in today’s market.
We can help you explore, learn and boost your career path into this by giving you the best Digital Marketing classroom and practical training in Noida at Redprism.
What you will achieve after course?
· Have a brief idea about the basic concepts of Digital Marketing.
· How to design and develop websites using certain tools.
· Learn about the advanced search engines techniques( SEO’s) with HTML.
· Marketing through Social Media platforms such as Facebook, Twitter etc.
· Importance of Digital Marketing and how to increase your market through Digital Marketing.
· How to do marketing through promotional ads, YouTube videos, shopping ads, campaigns etc
Key factors at Redprism
Redprism is one of the Best Digital Marketing Training Institute in Noida. Certified experts at Redprism are real-time consultants at multinational companies and have 5+ years of experience in Digital Marketing Training in Noida. Our Trainers have conducted more than 200 classes and have extensive experience in teaching Digital Marketing Course in Noida, in most simple manner for the benefit of students. Redprism Digital Marketing Training course content is designed from basics to advance in Noida. So come and join us and get what you really deserve.
Prime Features why to Join Red Prism?:-
· Industry Expert Trainers with 10-15 years of experience.
· Course content is curated by best Subject Matter Experts.
· Practical Assignments.
· Real Time Projects.
· Video recording of each and every session.
· Yours doubts are clarified with 24*7 assistance by our experts.
· We conduct regular Mock tests and certifications at the end of course.
· Certification Guidance.
· Recognized training complete certificate.
· 100% Placement Assistance.
· Less fees as compared to other institutes.
· Flexi payment options
· Scholarship Available
Course Content:-
§ Overview of Digital Marketing
§ The What and Why of Digital Marketing
§ Introduction to Channels in Digital Marketing
§ Advantages and disadvantages for each channel
§ Scope & Career options in the Digital Space
§ What is buying cycle? How it is relevant to Digital Marketing?
§ Introduction to Websites
§ Difference between Website and blogs
§ Importance of Websites
§ Pre-requisites for a website
§ Elements of Website
§ Website Layout Planning
§ Building a wireframe for the Website
§ What is Domain, Sub-Domain, and Hosting
§ What are TLD’s and Domain Extensions
§ Shared Hosting Vs Dedicated Hosting
§ What is CMS (Content Management System)?
§ What are the different types of CMS?
§ Introduction to Wordpress
§ Free Themes v/s Paid Themes
§ What are plug-in? Importance of plug-in
§ Widgets, Menus, and Settings
§ How to Customize a Website & Build Layouts
§ Pages v/s Posts
§ Difference between Http and Https
§ Integration of Tracking Tools (Search Console and Analytics)
§ Introduction to Content
§ What are the Different Formats of Content
§ How to Write Content for a website
§ What is CTA & the importance of CTA
§ How to get Free images for your Website?
§ List for free stock photo websites for Commercial Use
§ Tools to Create Banners and Videos for Website
§ Content creation & Analysis Tools
§ Introduction to Affiliate Marketing
§ What is Affiliate marketing and how it works
§ Difference between Advertiser, Publisher and Affiliate networks
§ How to make money through Affiliate Programs
§ How to sign up for Affiliate networks and Integrate with a website
§ What are the Pre-requisites for Affiliate marketing?
§ Top affiliate marketing platforms in India
§ How to create an effective affiliate Strategy?
§ Introduction to Google Adsense
§ Adsense vs. Other Ad Networks
§ How Adsense works?
§ Adsense approval Process
§ Adsense account setup and interface
§ Different types of ad networks
§ How to integrate ads in a Website/Blog
§ How to Monetize a blog/website through Adsense
§ Introduction to SEO
§ History of the Internet and how it got Started
§ Types of Search Engines and How it works
§ SEO Techniques
§ Different types of SEO
§ White hat, Black hat, and Grey hat SEO
§ What is Google Crawler/Bot?
§ Google Algorithm and its importance
§ Understanding webmaster guidelines and use-cases
§ On-page SEO and its steps
§ What is Page rank and its importance
§ Off page SEO and Strategy
§ Google Algorithm updates [Penguin, Panda, Hummingbird, Rankbrain and more]
§ Different types of keywords and the importance of keywords in SEO
§ How to do Keyword Research and tools to use
§ When and where to use: Transactional keywords & Informational Keywords
§ Title Tag, Meta description, Anchor Links, Header tags
§ Image and Video Optimization
§ What are Backlink? How to build an effective Backlink Strategy
§ Do’s and Don’ts of link building
§ Universal SEO [YouTube Video Optimization, Image, PPTs, and Audio Optimization]
§ Introduction to Voice SEO
§ What is Voice Search?
§ Importance of Voice Search in 2019
§ Voice Search vs Personalized Search
§ What is Position zero?
§ How to achieve position zero?
§ What is EAT?
§ Importance of Structured Data
§ Optimizing your content for Voice SEO
§ How Alexa and Google Home work
§ What is Local SEO? How it works
§ NAP Listings
§ How to optimize a local business
§ Business listing on GMB (Google My Business)
§ Getting verified on GMB
§ Posts, Events & Product listings
§ Importance of Google Reviews
§ GMB Analytics
§ What is a Sitemap? Different types of Sitemap
§ XML, HTML Sitemaps and its importance
§ What is AMP (Accelerated Mobile Pages)?
§ How to create an AMP site
§ Robots.txt
§ Http Status Codes ( 404, 301, 503 …)
§ Advanced Search Operators and how to use it
§ What is the Knowledge Graph?
§ What are the featured snippets? Types of featured snippets
§ Zero Results, Answer Box
§ How to rank in the featured snippets?
§ Page speed optimization
§ Introduction to Blogging
§ Evolution of blogging
§ Web 2.0
§ What is a blog?
§ Why blogging? -- Importance of blogging
§ Blogging for business
§ Different Blogging Platforms
§ Who can blog?
§ Blog topic ideas
§ Tools for blogging
§ Formats
§ Structure of a blog
§ What makes a good blog
§ Examples of good blog
§ What is Content?
§ Formats of Content
§ How we consume content
§ Best practices for content
§ Brainstorming for content
§ How to come up with Content
§ Content plan/strategy
§ Content Calendar
§ Content Marketing
§ Tools to come up with content
§ Analyzing Content Performance
§ Introduction to Search Network
§ Importance of Quality Score and Ad Rank
§ Campaign Structure and its importance
§ Understanding Campaign Goals to reach business objectives
§ Campaign Settings
§ Types of Bidding Strategies
§ Types of Ad-copies
§ Ad-Extensions
§ Keyword Planner
§ Keyword Research for Google Ads
§ Setting-up a Search Campaign
§ Ad scheduling and Budgeting
§ Keyword Match Types and its importance
§ Setting up Conversion Tracker
§ Negative Keywords and how to use them effectively
§ Search Term Report
§ How to use auction Insights for Competitor Analysis
§ Analyzing Campaign Performance
§ Campaign Optimization
§ Campaign Analysis and Reporting
§ Introduction to Display Network
§ Targeting Options in Display Network
§ Ad Formats in Display
§ Campaign goals
§ Display Ads vs Video Ads
§ Campaign Settings
§ Types of Bidding Strategies
§ Analyzing Campaign Performance
§ Campaign Optimization
§ Campaign Analysis and Reporting
§ Types of Ads on YouTube
§ Types of Video Ads
§ Skippable v/s Unskippable Ads
§ Bidding Strategies
§ Campaign Settings and Features
§ Campaign Optimization
§ Campaign Analysis and Reporting
§ What are Shopping Ads?
§ Who can do Shopping Ads?
§ Benefits of Shopping Ads
§ How shopping ads work
§ What is a Google Merchant Account?
§ Setting-up a Google Merchant Account
§ Importance of product feed and how to create and update?
§ Setting up Shopping Campaigns
§ Campaign Analysis & Optimization
§ What are the Universal App Campaigns
§ Who can do them?
§ Setting up the Campaign
§ Features of UAC
§ How to increase app install through paid campaigns
§ How to promote your app on Search,& Display Network & Google Play store
§ Campaign analysis and optimization
§ Reporting
§ Why do We need Social Media Marketing
§ SMO with Search Engine Optimization
§ Fanpage Creation
§ Design Fanpage
§ Optimizing FanPage and Good Practices on Engagement
§ FB Insights
§ Fb Groups creation & Marketing
§ Fb Events Creation & Marketing
§ FB Paid Marketing Campaign
§ Instagram Marketing
§ Profile Creation & optimization
§ Post Photos & Videos
§ Hash Tags
§ Paid Advertising
§ Insights
§ Twitter Marketing
§ Linkedin Marketing
§ Youtube Marketing
§ Google+ Marketing
§ Social Media Tools
§ Importance of Video Content
§ Types of Videos
§ All that goes into making a video
§ Video Resolutions/Aspect Ratios for various devices
§ Introduction to Pre Production/Planning -- Idea, Script, StoryBoard
§ Introduction to Video Production -- How to shoot a video
§ Introduction and tools for Post Production -- Mobile/Software Video Editing
§ Practical Assessment -- Creating a video
§ What is a Podcast?
§ Importance of Podcasting
§ Pre-requisites for a Podcast
§ Optimizing a Podcast
§ Podcast Marketing
§ Performance Analysis
§ Traditional Marketing V/s Online Marketing
§ Channels in Traditional Marketing
§ Channels in Digital Marketing
§ Understanding Business Objectives
§ Converting Business Objectives into KPI’s
§ SWOT Analysis and why companies should them
§ Competitor Analysis
§ Buyer Persona
§ What is Inbound Marketing?
§ Inbound Marketing -- The process
§ Process Implementation of Inbound Marketing for a Business or a Campaign
§ What is E-mail Marketing?
§ Types of E-mail
§ What is ‘Bounce’?
§ Types of Bounce
§ What is Spam?
§ Reasons why your emails land in spam.
§ List Management
§ Content Development
§ E-mail Templates
§ Overview of E-mail Marketing Tools
§ Types of Automation in Email Marketing
§ A/B Test
§ Reporting
§ Introduction to Web Analytics
§ Importance of Web Analytics
§ Google Analytics account set-up for a website
§ Embedding tracking code on a website
§ Difference between Account, Property, and views
§ Defining KPI’s
§ Measuring KPI’s
§ Real-time data tracking
§ Understanding Consumer Behavior through Audience insights
§ Customer Lifetime Value Metric Report
§ Understanding Acquisition Channels
§ Analyzing and Understanding Website Insights
§ Linking of other accounts
§ Importance of Campaign URL Builder and its usage
§ Defining Goals, Conversions & Events
§ Multi-channel funnel and E-commerce tracking
§ Attribution Models and its usage
§ Difference between Properties & Views
§ Creating Views
§ Applying Filters to Views
§ Creating Custom Alerts
§ Custom Reports and Dashboards
§ Using Web Analytics Data to come up with future marketing strategies and plans
§ Understanding the product
§ SWOT Analysis
§ Why, what, when and how of the business
§ How to identify the platforms
§ Identifying the Target Audience
§ Allocation of budget
§ Identifying the Resources
§ Duration of the Campaigns
§ Coming up with a Campaign (sales) pitch
§ Identifying formats of content
§ Planning a calendar
§ Analyzing historical data
§ How to make a career through freelancing?
§ How to source clients?
§ How to approach/pitch to a client?
§ Proposal and Budgeting
§ Costing
§ Proposal & Reporting Templates
